If $1.5 Billion of mods/e-liquid and if $1 Billion of cigalikes are sold this year (which I think is about right), since mods/e-liquid cost an average of 25%-33% of the price of cigalikes, mods/e-liquid are now outselling cigalikes by 4.5 - 6 times (in terms of nicotine consumption).
Due to the huge price difference between mods/e-liquid and cigalikes, and similar price difference between mods/e-liquid and cigarettes, the Big Tobacco companies are going to increasingly pressure the FDA (via the deeming regulation) and state legislatures (via taxation, licensing and other regs on e-cigs), to protect their cigalikes from market competition by mods/e-liquid.
We can also expect Big Tobacco companies and other large cigalike companies to increasingly repeat the false fear mongering claims about e-liquid poisoning children, and about vaporizers being used for illegal drugs, and to lobby for laws that ban or severely restrict sales and marketing of mods and e-liquid.