Interesting discussion here. Found this trying to google a clone recipe for some of the FP flavors. I did splurge around christmas time and got all 5 flavors plus the uber pricey castle long.
That being said, have all of you been spoiled by ONLY buying juice online?! The standard pricing is $1/ml at any B&M. Usually it's just shy of that. I've paid $16/15ml of Ruthless juices, and this stuff is $27.50 for 30ml. Is it as cheap as bobas? No, but I've run across several discussions complaining about boba's outrageous pricing. And yes, I still buy a select few flavors that I find difficult to find flavoring, or at least quality flavoring for and usually comes out to about $40ish/100ml.
All that being said, the actual products arent what you're buying - you're paying for research and development, packaging, labor to make, package, and ship, and helping someone else out by putting money in their pockets for their time, effort, and work. When I make liquid, I have it down to about $3.50/30ml bottle, however, I had to purchase the ingredients to make some 10 bottles at a time, so $50+ in investment to get that price.
Even at this price for juice, it's still cheaper than smoking, and they do have one hell of a lineup of flavors. All but queenside is just too rich for me to vape all day. I tried that with the gambit, by the end of it, it was almost (*almost*) sickening to vape and was glad the tank was empty. However, all of them are quite tasty for outings and as a desert vape. If your only gripe is cost, you could look into going back to paying over $7-$15/day for the ol' analogs. At least this $30 lasts me 10 days or more.
Or better yet, to make the analogy more clear. This is the ejuice equiv of finding that fine cigar that you spend $20 for one. That's a few packs of smokes right there, all for one sitting, one special event. All of my FP I still have from christmas time. Because, after all, they're rich and hard to vape all day, so I'll fill half a tank here, half a tank there, maybe fill a full tank on a backup if I'm going out and want to share.