I was standing inside the mall about 30 feet from the entrance vaping, and this man, a father comes up to me and asks "how's that cigarette?" For a second, I thought that he thought that it was an analog, so I held it up to him (he was obviously very familiar with e-cigs). I laugh a little, and then he tells his son, "look at that cigarette" and the man asks me to show his son how it worked. Well, I did by taking a puff and exhaling. The woman with him, his wife, responds by saying, in a completely joking manner, "you're just trying to look cool." Once again, I laughed. She's probably right though. I guess that I could have vaped in the 35 degree temperature outside if I really wanted to lol.