I'd give you mybut the mall guy took it.
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It's unfortunate. The overhead to be in a mall is insane. So the price cannot be reasonable by comparison to internet only vendors. But that doesn't justify having inferior products, being dishonest about how they work and having no knowledge of said products. It is all too common and I find it deplorable.What you say is true enough, but its sad that the majority of mall vendors are snake oil salesmen that know little about the product, will flat out lie and triple the price on their outdated equipment.
A reasonable price won't keep you in business in a mall. Even with a brick and mortar you have got to be doing web business or $40 starter kits won't cover your payroll and rent. Forget profit. With that said selling inferior products, not servicing them, and not understanding them is incredibly short sighted. The ONLY way to justify that high mall price is to back it with a killer warranty. (That you actually honor) and by teaching the end users not just how to use the products but give them an understanding of what they are ingesting, what the laws are and how to vape responsibly. When you do all this you are now doing more then selling a product. You are providing a value added service. THAT does have a dollar value. There are some people who simply cannot figure this out on their own. There are people (I know it's hard to believe) who hate computers and won't use the internet. Also taste is extremely subjective and it is nice to be able to walk into a store and puff on something before you buy it. The best hardware in the world will not make that bacon flavored e-liquid taste good..I could never figure out that business model. Seeing that people that switch from analogs to vaping will undoubtedly continue getting their supplies from somewhere, why not sell quality products at reasonable prices instead of finding a mark and gouging him for a one shot sale?
You have got to understand that most of these mall guys are not enthusiasts like us. They are often foreigners who are looking to make a buck. It's e-cigs this year, sunglasses next year and weight loss supplements the year after. They change products like we change shoes.