What bothers me about this case (and please correct me if I'm wrong) is the target.
As near as I can tell, Ill Vapes isn't a manufacturer - they're a B&M with a website on the side. They're selling imported clones.
So the precedent this sets isn't that manufacture of these counterfeits (a 1:1 clone complete with logos is a bootleg, a counterfeit) should be stopped. Rather, just squash the little shop that's selling them. Why? Money.
It would take more bank than Hana Modz could muster to take on the Chinese industrial counterfeiting machine in international trade courts, and even if they were to win such a battle, it would cost them more in time, effort, and legal expenses than they could ever hope to recover.
On the other hand, they've probably a noticeable advantage in that same respect over one little shop. The little shop makes an easy, convenient target, based in the US, and thus subject to US trade laws.
Ill Vapes didn't make the counterfeit.
In 2015 it does nothing to protect fair trading and competition practices to squash a brick and mortar shop for selling something anyone can order from a Chinese retailer. FT, FC, and so many others will benefit from a larger market share, and a lot of small American entrpeneurs trying to share their love of vaping will be crushed underfoot.