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asnider123

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Dear Hog,

I think you have come to the point in your endevour where you need to decide on the focus of your business: "custom made to buyer specifications" or mass-produced. You need to decide whether you want to try going head-to-head with the big boys or offer a unique custom product.

I learned a lot reading about Henry Ford:
Henry Ford is famous for making automobiles. But what makes him important is how he made them.

Ford began to make automobiles in the 1890s. One day in 1903 he was talking to a friend about the best way to do this. "The real way is to make one like another, as much alike as pins or matches," he said. The friend said that he did not believe that this was possible. "The principle is just the same", Ford replied. "All you need is more space".

Ford tried out his idea with an automobile called the Model T. Like Whitney's guns, every Model T was put together or assembled from exactly the same parts. The cars were even painted the same color. "A customer can have an automobile painted any color that he wants," Ford is supposed to have said, "so long as it is black."

henry_ford_and_mass_production.jpg

There is, I believe, a market for both custom and for standard models. When you look at the current market, it is obvious that the "biggies" in the industry have opted to go with the Henry Ford concept of mass-production. This very idea drives prices lower. Many small manufacturers are now just a memory because they just couldn't successfully bring their products to market. And remember, this whole market has been created in the past 8 years.

Now, a "one-of-a-kind", "custom-ordered" mod would really be neat, don't you think? People would not mind waiting weeks and paying a premium for a mod designed to their own specifications. Maybe a %age deposit to help you acquire the parts, the remainder due when the order ships.

I know how hard it is to get a "start-up" going on a shoestring, you are lucky that you have a primary employment, it would really be a struggle if you were counting on mod sales to feed the kids.

You have a good product, everyone raves about your boxes. Best of luck to you no matter what direction your company takes from here.
 

Hogwart

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Asnider123,
You definately have given me something to think about. To tell you the truth, I haven't even thought about this endeavor as becoming a business. I feel more like a hobbist because I enjoy making these mods. I wont even tell you how many countless hours I've spent in awe of some of the people in the modders forums (which I cant bring myself to post in for advice even for personal mods since I have this registered supplier under my name now).
Could I go toe to toe with some of the others out there? Don't know really.
Completely custom mods at this point prob not, unless like you said, I charge a pretty high deposit to aquire all materials. But I prob wont do that untill I get a few more shop items. Its ok if I'm messing up my materials, not ok if someone else has paid for them.
I guess what I really would have to decide, is if I want to turn this from a hobby into an actual full time business and then go from there.
 
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BiancaMontgomery

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I kinda like the idea of the wood choices being Mikes. It's part of what keeps me coming back here to look at what he's going to do next/what combinations he's going to use next. And I also kinda like the idea that if, sometime in the future, I had a want for a custom mod, I could put in a request for it. Options are always nice. :)
 
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