There are already quite a few juice vendors doing just that!!
They are using all organic ingredients... including the flavors... and when it says "100% VG", they really mean it!! I even saw one that was advertising switching to nicotine that was sourced from organic tobacco...
One vendor recently went as for as to have all of the juice they carried from various suppliers tested, with [not so] surprising results, and ended up having a lawsuit filed against them by one of the suppliers in question.
Personally, I would like to see PG eliminated from ALL of the juices sold altogether!!! For one, it would stop all of the "anti-freeze" rumors, not to mention helping the people (including myself) who have adverse reactions to it. And as far as it being "safe" and "approved" because it is used in food products, there was a pet food company that ran a campaign recently announcing they had removed PG from all of their products...
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I am going to have to voice a dissent here regarding eliminating PG.....I acknowledge there are a lot of people who can't tolerate it, but.....there are also a lot of people who can't tolerate high VG, and I'm one of them. Even going as high as a 50/50 ratio makes my lungs feel as if I were coming down with another bout of pneumonia. I simply cannot vape it !! There are many juice makers now who only make 50% vg and higher.....others who don't even put a ratio on their label, or who don't state what the ratio is on their web sites. I agree that we don't need/want food coloring, diketones and other chemicals in our flavorings.
Using the analogy that it isn't good for our pets isn't a good one. I'm well aware of a lot of ordinary food that would prove lethal to my dog or to my cat.