I wouldn't presume tobacco companies have no backup plan. Quite the reverse, I think they have backups to their backups.
And they're in play already.
Buying cigalike companies, and working multiple angles on FDA regulations.
I think their dream come true would be for e-liquid or at least nicotine to become so strictly regulated that it would be prohibitive for most vendors to stay in the market. I think their preferred business model will be to provide that liquid mostly in cartridges that are not refillable and with a proprietary connector. Then they could run like the inkjet industry - give away the device, and net 1000% margins on the consumable.
Scientists who work for a tobacco company recently published a paper that indicated that e-cig vapor was basically about as harmful as the room air in comparison to cigarette smoke. Why would they do that? Because it's the cig company that owns Blu.
At the same time, BT is happily funding other studies saying the reverse, and probably lobbying to "regulate" liquid.
They've got plans...their plan is to make money.
And they're in play already.
Buying cigalike companies, and working multiple angles on FDA regulations.
I think their dream come true would be for e-liquid or at least nicotine to become so strictly regulated that it would be prohibitive for most vendors to stay in the market. I think their preferred business model will be to provide that liquid mostly in cartridges that are not refillable and with a proprietary connector. Then they could run like the inkjet industry - give away the device, and net 1000% margins on the consumable.
Scientists who work for a tobacco company recently published a paper that indicated that e-cig vapor was basically about as harmful as the room air in comparison to cigarette smoke. Why would they do that? Because it's the cig company that owns Blu.
At the same time, BT is happily funding other studies saying the reverse, and probably lobbying to "regulate" liquid.
They've got plans...their plan is to make money.