Our entire industry is pretty much based on clones. The first vaporizers to make a big splash stateside were the Joyetech 510 and the Joyetech Ego, followed by the Ego-T and the Ego-C. These devices essentially started vaping in the US, and everyone who's familiar with them knows that they're made by Joye. Actually, though,
they were stolen. Joyetech was the factory that was contracted to build them by the original makers. The 510 and original Ego were designed by a Chinese company named Janty, and the Ego-T and -C were originally made by Ovale. Joye filled the contracts, then started manufacturing them in huge quantities with their own branding and flooded the market. To this day, most people don't know that their original "authentic" devices were actually identical clones stolen from the owners by the manufacturing facilities paid to produce them. I just saw a thread on here a few days ago from a guy who returned his brand new eVic, because he ordered an "authentic Joyetech" device and got one that had logos from some wierd brand he'd never heard of named Ovale. You know, that Ovale company I mentioned above, who also happen to have designed and created the eVic.
That pretty much set the industry off on the wrong foot, and it never moved away from it. Some creators, like Zen from House of Hybrids,
don't mind clones, because it's an opportunity to get their creations into the hands of people who can't afford them, but may upgrade to the real thing eventually. Others, like Hana Modz,
clearly disapprove. Either way, clones aren't going away. Most of our tech is coming from China, where trademark and patent protection are handled very differently than they are here, and their culture doesn't have the same ethical view of counterfeits that we do.
I agree with the people above who point out that the additional money going to the authentic provides them what they need to design new products, but this isn't a black and white issue - there's a lot of grey in here. While the cloners are copying other people's ideas, there's also a bit of profiteering in there from many authentic makers. An authentic Mutation X or Lemo is $30-40, while other authentic atties, which are the same basic dessigns with a few different features, are priced in the $200 range. I prefer to support the creators when the prices are reasonable, but I'm not going to spend $200-300 on a metal tube with some milling and a few springs. I own an authentic Provari, authentic YiHi SXmini, authentic Beyond Vape hybrid mech, authentic Lemos and Igos (with a Doge on the way), and cloned Kayfuns. My next vape purchases are going to be a Plume Veil and a Magma, and they'll both be clones, too.
If the Mutation X, Doge, and Igo lines can be profitable at under $50, I don't see why similar authentic atties can't also be, which means other RDA manufacturers are pricing them at something like 300% markup or more. I'm in sales, and in my field 10% profit or so is reasonable, 20% is extreme, but acceptable. Over that, and you're usually sticking it to a customer who doesn't know any better. I won't operate that way in my profession, and I won't support others who do. If you make a good product that catches my attention and price it reasonably, I'll probably buy it. If your pricing strategy is "how much can I get for this?" instead of "what's a reasonable profit margin?" I'm not giving you my money.