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If BT wants this they will take it, the ecig community doesn't have enough lobbying power, funds or backing to stop any of this from happening at the moment. ...
For someone who is Relatively young jerzi, you have made some Very Astute observations on this thread. Above is One of them.
My only comment would be that perhaps you are speaking to much in the Future Tense. And not seeing that things have Already happened and that the Ramifications just Haven't Been Felt Yet by the Consumer.
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My take on Lorillard's statement.
Seems like a Shot Across the Bow to Retailers. That they should Wake-Up to the Fact that they way they are Currently doing Business and the Products that they are Currently are selling Aren't going to be viable in the Future. And that they should Jump on the Lorillard/Blu bandwagon Now. Or risk being Swept Aside.
"Remember a few years ago the energy drink explosion? Consumers were seeing a flurry of energy drinks with catchy names and funny “tongue in cheek” slogans all vying for a piece of the pie. Now what do you see? At most there are 5 brands that have made the cut. What we are seeing right now is a façade of what the electronic cigarette category actually is. Electronic Cigarettes are affordable, but if produced correctly, with consumers in mind they are not “cheap”. Testing, certifications, safety innovative features and branding cost money, and only a handful of brands out there have long term potential. And even some of those few have many changes to make if they plan to survive the regulations."
Notice how much Emphasis is placed on Justified Higher Prices? And the references to Regulations. Regulations in the Past Tense.
Translation: Your Not going to be able to Sell e-Cigarette Products/e-Liquids with the same Profit Margin that you are Currently enjoying. If At All. And if you want to Survive in a Regulated Market, your best bet is to do it Selling Blu.