Larry Waters has written another good article regarding American SNUS. Now that so many are willing to try a reduced-harm alternative to smokes, especially after seeing the 60 Minutes episode on snus, RJR will be full steam ahead to profit from those who assume American SNUS is no different from Swedish snus. Those of us who dwell on the Dark Side of this forum are well aware of the vast difference between the two, both from financial and quality aspects. This article is a review, but also a good summary of those differences. camel-robust-and-winterchill-snus-is-it-real-snus-yet | Larry Waters Reports! What advertising slogans would be truthful concerning the newest SNUS? "It won't make you puke but you'll still crave nicotine". "Remember your very first cigarette? Taste didn't matter then either!" "We didn't perfect Swedish Snus; we just compare our completely different product to it". "We're only less harmful than cigarettes if you don't light SNUS on fire and inhale". A very good and informative read for all, but especially for those who thought Camel or Marlboro was representative of real snus. Larry also has several other good articles here. Incidentally, if he accomplishes world domination before I do, I could live with it just fine .