For 13.95, get an automatic 280 mah battery Joye 510 MEGA Battery and then get the case for it for twenty bucks - Okay, it doesn't look as great, I'll give you that Joye Mega 510 PCC
A lot cheaper and the battery will last a lot longer. And I think the price point on the eRoll is going to drop pretty quickly.
Thats more than halfway to paying for an eroll, and you dont get; Another battery, 2 attys, 3 blank carts, and 10ml of liquid. It may come down a bit but 60 for a full blown starter kit isnt off the charts extreme.
Also single eroll batt 9 bucks Joyetech eRoll Auto Battery [A-X3 eRoll Battery] - $9.00 : Healthcabin Electronic Cigarettes - Wholesale and Retail
Just the PCC $34 Joyetech eRoll PCC [A-X2 eRoll PCC] - $33.75 : Healthcabin Electronic Cigarettes - Wholesale and Retail
So at least replacement batts look like they are going to be nice and cheap.