There's usually a tradeoff, but that margin is narrowing. The sub-ohmers tend to vape at 3-6mg nic using high VG juice. The flavor is pretty darn good with low nic low PG using high amps. The recent (high end) devices are being made to suit the demand for both huge clouds and great flavor. Reduced chamber drippers like the Quasar and gennys like the Kraken are outstanding in delivering moist, full flavor while appeasing the sport vapers out there. I still go to the Kayfun, or better yet the KFMini, for the best all around flavor. The HH357 still comes in second for me.