well, newb i wont troll your opinion. that is insane. im just glad to see its becoming more popular. and as for "taking a chance" on unproven products, there are hundreds of thousands of unproven products that stock shelves every day and they are not charging an arm and a leg to buy. just walk into any thrift store. V4L has a office, and they dont have to charge an extreme premium to stay open. they might even be getting from the same supplier at a pretty even cost copared to those outlet stores. just give it time. those gas stations will eventually get the idea that they are charging waaaaaay too much. convenience does play a factor but not that much.
edit, just saw last comment. yeah because the guys at V4L do it for free right? oh yeah, and company trips to china dont cost anything, thats right.