Here are some of my suggestions, many of which have been listed before:
1.
Describe the damn juice! ...self explanatory. Though I hear some fuss about vendors fearing someone will steal their formulas. For one, you dont have to tell us exactly whats in it, just a general idea. Second, for someone who comes from a perfume background, I can tell you that it's less likely to replicate a perfume based on it's "ingredient mix" rather than just guess work alone. Simply because those ingredients, say strawberry flavor, tastes different from every supplier...so as long as you tell us that it has strawberry in it, but dont tell us where you source your strawberry flavor from, your million dollar formula wont get stolen! Though I really hope this is a myth and there aren't many vendors with that mentality behind not describing their juices.
2.
Suggest an ideal VG/PG mix. There's no golden PG/VG mix for most people, and I find my PG/VG demands change from one vendor to another, and within the juices of one vendor, and it's quiet frustrating when I do not know what to order, and end up buying a dissatisfactory PG/VG mix.
3.
Suggest the ideal set up for each flavor. This might be a step too far since it varies, but I need to know if your juice is good in clearos or carts, what volts and ohms...etc. There's so much fine juice I almost threw away only to realize it works well with a certain set up, which I may or may not have at a given time. It's kind of difficult of an entry level vaper to give every sample he orders a test with every set up possible.
4.
Tell us your best sellers/recommendations. Another frustrating thing while ordering from a new vendor, what do I order? it's easy to find the best sellers for the big vendors, but sometimes you have no clue what to try first and just move on to the next thing.
5.
Not everything you make is gold, eliminate some flavors. Maybe this one is personal, but I've seen a few vendors with over 100 juices....this is a relatively new industry, did you really manage to create 100 juices worth selling? It is overwhelming and it looks unprofessional...and again, pushes new customers away. If two vendors are equally recommended to me and everything is equal, and one of them only sells one vanilla flavor, and the other sells 5 vanilla flavors, I'll just go for the one that sells a single vanilla because it shows assurance and refinement as opposed to having 5 flavors of vanilla that all practically taste the same with one different note. This is one aspects that separates professional from non professional craftsmen. If you really have high demand for all variations of a single theme, then make a drop down menu or a "request tab" (like highbrow vapor) with your standard vanilla juice, for this example, as the default. It's technically the same thing, just looks less overwhelming and more professional.
6.
Offer sample packs I dont need 10ml of a juice I just want to try and might like or might throw away. Another thing that will bring more new customers.
7.
If you can only make juice when the moon is full, maybe you should hire more people or sell large quantities of premixed juice to someone who can sell it for you I dont know if it's marketing or if it's a part-time job/hobby for some vendors which they have very little time for, but I find the idea of waiting to order 10ml of a juice on a specific date a little too much work...and then having to do that over and over again every time I want to order that juice again if I happen to like it? And some vendors are plain rude about this, telling you to basically f-off if you try to request something during their "break" period. I simply do not buy from vendors with the philosophy of "I make it for you when I feel like it".
alright, I think I said a little too much