The thing to remember is that some humans are SUPERTASTERS: A supertaster is a person who experiences the sense of taste with far greater intensity than average. Some 35% of women and 15% of men are supertasters.
There are MEDIUM TASTERS
And finally there are NON-TASTERS.
I am a NON-TASTER and I take 5 flavor shots to be able to TASTE a juice. I'm just glad that MBV has the option and actually KNOWS about such things. I don't DARE think of myself as an AVERAGE TASTER :/ YMMV means many things and that's why people use the abbreviation LOL
History
In 1931, A.L. Fox, a DuPont chemist, discovered that some individuals found phenylthiocarbamide (PTC) to be bitter while others found it tasteless.[5][6] At the 1931 meeting of the American Association for the Advancement of Science, Fox collaborated with Blakeslee (a geneticist) to have attendees taste PTC: 65% found it bitter, 28% found it tasteless and 6% described other taste qualities. Subsequent work revealed that the ability to taste PTC was genetic in nature. In the 1960s, Roland Fischer was the first to link the ability to taste PTC, and the related compound propylthiouracil (PROP), to food preference and body type. Today, PROP has replaced PTC in taste research due to a faint sulfurous odor and safety concerns with PTC.[citation needed] As described above, Bartoshuk and colleagues discovered that the taster group could be further divided into medium and supertasters. Most estimates suggest 25% of the population are nontasters, 50% are medium tasters, and 25% are supertasters.[7]
The bitter taste receptor gene TAS2R38 has been associated with the ability to taste PROP[8] and PTC;[9] however, it cannot completely explain the supertasting phenomenon.[10] Still, the T2R38 genotype has been linked to a preference for sweetness in children,[11] avoidance of alcohol,[8][12] increased prevalence of colon cancer (via inadequate vegetable consumption)[13] and avoidance of cigarette smoking.[14]
Identifying a supertaster
Tongue's fungiform papillae revealed with blue food dye.
Supertasters were initially identified on the basis of the perceived intensity of propylthiouracil (PROP) compared to a reference salt solution. However, because supertasters have a larger sense of taste than medium or nontasters, this can cause scaling artifacts.[6] Subsequently, salt has been replaced with a non-oral auditory standard. That is, if two individuals rate the same physical stimulus at a comparable perceptual intensity, but one gives a rating twice as large for the bitterness of a PROP solution, the experimenter can be confident the difference is real and not merely the result of how the person is using the scale.
Many studies do not include a cross-modal reference and simply categorize individuals on the basis of the bitterness of a concentrated PROP solution[15][16] or PROP impregnated paper.[17] It is also possible to make a reasonably accurate self-diagnosis at home by careful examination of the tongue and looking for the number of fungiform papillae. Blue food dye can make this easier. Being a supertaster or nontaster represents normal variation in the human population like eye or hair color, so no treatment is needed.