I was browsing Kanthal on an industrial supply webpage and had to do a double take when I browsed their product guides. They have some information on building heating elements of various kinds with their Kanthal. Kilns, appliances etc.
They also had the following to say about ribbon kanthal:
Advantages of Ribbon Wire
How does having more wire surface area affect vaping?
Produces More Vapor
Using flat ribbon Kanthal in your PVs means you will get more vapor from each draw. This is similar to why cooking stoves have flat tops: there is more contact area between the heat source and whatever is being heated.
Easier to Wind
The flat shape of the wire makes it much easier to wrap around and cover the wick.
NOTE: Because of its flat shape, sharp twists in ribbon Kanthal will cause tears, rips, warping, and other kinds of mechanical damage. Thus, if you have a rebuildable atomizer (RBA), avoid twisting your ribbon Kanthal wherever possible as you are winding your coils.
The only areas where twists are unavoidable are at positive and negative screw terminals. This is because you should have your ribbon wire flat (horizontal) against the screw head, as good electrical connections require good mechanical connections. However, this means you may have to twist the wire in order to wrap it around the wick.
Eliminates Hot Spots
The most common issue people have when winding coils on their atomizers is getting areas of uneven heating called "hot spots." Hot spots will drastically shorten the life of your coil. Uneven heating causes parts of the coil to expand and contract at different rates, which wears out the coil much more quickly compared to a coil without hot spots.
Finding hot spots after taking the time to carefully wind a coil for your atomizer can also be very frustrating, especially if you keep seeing hot spots after repeated adjustments. However, hot spots are less likely to occur with flat ribbon Kanthal.
Temco's page. They know what's up

