Right before summer of 2014, I started to see adverts for the pre-sale of the Aspire Atlantis, their sub-ohm batteries, and a string of cheap Genesis-like rebuildable atomisers. Many forum posts saying how sub-ohm was about to become mainstream in year 2015.
I am usually very keen to technological advancement and very willing to try new gear. At the same time, I am a former pipe smoker which has been "rescued" from smoking tobacco thanks to vaping.
In the following months, I have been talking to web shop dealers and B&M vape shop owners about the upcoming "novelty", and everybody seemed very excited by having new toys for a over-saturated vape market, which can count on switchers and many aficionados.
Well, this revolution of mainstream sub-ohming never come in reality. Many web and B&M dealers (at least, here in the UK) removed the Atlantis and other RBAs from the offer because it brought gigantic liabilities under two fronts: one, the battery side of the setup. A genuine IMR 18650 battery able to deliver 20+ Amps steadily and reliably is harder to find than previously tought; in the majority of cases, the setup just stop working after few uses.
The second front is the atomiser itself: there are no indication of sorts on what liquid has to be used. So customers were placing 18-24 mg/ml, 100% PG e-liquid in it, their "normal" e-liquid, ending up instantly ill. With current legislation, if a manufacturer doesn't provide correct info on a piece of equipment, the responsability falls with the seller; as the standard business insurance doesn't cover such cases of misuse, many reputable sellers just removed sub-ohming stuff from sale.
Back to my reasoning. If I want to make a gigantic cloud, I need to pump from 60 to 100 micrograms per second of e-liquid to the coil, which is from three to five times the amount flowing in a CE4 or Vivi or Nautilus. Subsequently, in order to keep the amount of nicotine intake within normality, I must use a liquid which is from three to five time weaker, around 6 mg/ml. Also the amount of aggressive PG is from three to five time more, so I must use the less "aggressive" VG -which is dehydrating tissues at lesser rate.
Therefore, those big clouds costs me in terms of e-liquid quantities, which I need to use from three to five times more $$$. And I will get the additional damage of more VG intake. One last thing: my BDC coils, properly cleaned every couple of days, lasts for a month; sub-ohm coils lifetime can be counted in hours.
All considered, the sub-ohming is a pure show-off activity, in the usual terms of "mine is bigger than yours". More technically riskier, more expensive, much less healthy. A big cloud can only be beneficial to the inner ego, not else.
Of course, this is the point of view of one... myself. I vape because I need the nic, and over the time I learned to appreciate the associated flavours. Your mileage may vary!
A few things.
1. What online retailers have withdrawn sub-ohm merchandise? The sites I buy from sell both the Subtank and the Atlantis with no problems whatsoever.
2. Are the B&M owners unable to talk to the people who are buying these items to make sure the customer is aware of the importance of using the correct battery or give them the heads up regarding nic strength? It doesn't take much to add a small warning to a webpage... How about getting a leaflet printed to give/send with every new purchase? Would that not be considered good customer service or is such a thing too much effort for the poor lambs?
3. Serious cloud chasers will use unflavoured VG - which is cheaper than any flavoured nic juice. I believe it costs £1.29 for 200ml from a nationwide chemist shop. That's not expensive by any means.
4. Fine, you don't wish to sub-ohm or chase clouds. Good for you! But there are others who do and fair play to them, if that's what they want to do.
Now, excuse me while I go blow my version of clouds (1Ω dual coil at 18W, using DIY 0.16% 50/50 flavoured juice) and enjoy every single second of it.