We're close.

Although, while there are some people who may fall for the PR, because they care for
their children, there are more parents who also buy into the idea that IF you
say you're 'for the children', or 'for clean air' or 'for natural food', 'for the poor/middle class/little guy', etc. etc. that it somehow, despite your
actions, makes you a better person.
So even with those people
receiving the PR, the hidden intent is the same as those
delivering the PR - control over others, and sometimes with the idea that they, themselves can skate any regulations that may apply to them. But sadly for them, unless they are very well connected, the only ones that can actually avoid them, are the people who enact them. It's why Charley Rangel can avoid paying taxes (Chairman of that committee at the time) and how Elizabeth Dole (DOT head at the time) didn't wear a seatbelt in her limousine after pushing for all others to wear them.
That all changes (sometimes) when it is those people whose 'ox is gored' as is the case here with many individuals who have supported regulations and the politicians who enact them, but become 'activists' for ecigarettes. They can't believe their news sources are against ecigs!! and can't believe the news sources they hate are pro-ecigs. 
Still, for most, that won't change them, they'll still use the 'for the children' line when needed - just not as it applies to ecigs. However,
some eyes have been opened by this, and once one sees, it is really hard
not to see after that.