I think with this community the best way to advertise by word of mouth for a product that speaks for itself like the DID and customer service. IMO everything Jim has done so far has been perfect as far as "advertising" is concerned by giving great customer service and an awesome product. When I find a product I really like and receive great customer service, I tell everyone I know about it. I know that my strong recommendation of the DID and Jim sell at least 10 that I know of, if not more. I'm lucky enough to have friends and other people on here respect my opinion about products like this and they know I'm an enthusiast of the Genesis style. I'm just rambling on, but keep up the great work Jim!!!!