As I am a fan of V2, I'm curious about you are alleging about their business model.
V2 does sell juice and clearos, so perhaps I'm missing what you are saying they do or don't do.
Their batts are all cigalikes and is the only type of product I currently vape from. Yet, I recognize and am fairly certain V2 recognizes that an attack on non cigalikes is an attack on the industry as a whole.
I sometimes think if cigalikes were banned, but rest was not (for whatever reason), that some in the vaping community would be perfectly okay with this. Then I realize the ones that are well aware of the political fight, regardless of their device of choice, realize that cigalikes must be fought for just as much as any other device is fought for.
I can't know what a company like V2 would do in terms of protecting its market share and yes, you're right of course - they do offer more than just batteries and pre-filled cartos - the question is rather, would V2 be content with selling
just batteries and pre-filled cartos rather than challenge legislation designed to removed bottled e-liquids and refillable tanks. It all depends on where they're making their money - if on the balance sheet there's more to be gained by accepting any rulings rather than attempting to legally challenge them then I suspect that's what they'll do - especially since they run a successful business doing just that (in addition to their other products).
For companies like Green Smoke, that don't offer their customers any alternative to pre-filled cartos, it's obviously less of an issue.
I hope that (BT aside), all of the current e-cig vendors will work with legislators to provide an open market that embraces PVs and APVs as much as cigalikes but it's clear that some companies have more to lose with this kind of legislation than others, and the ones that have little to lose may just stay silent throughout all this.
*Edit* and re: cigalikes, yes - they're going to be legislated on too but it seems that most governments are in agreement that e-cigs may be a useful aid to smoking cessation (and also a significant source of tax income) - the only thing that's in doubt is
how they're going to be regulated, with many nations (including the UK) wanting them to fall under medical regulation.
I'm pretty confident that cigalikes will be around for the long-term - whether we'll want to buy them after these various governments have finished legislating them remains to be seen...