I found this to be very disturbing, published by the NYT. it compares ecigs to big tobacco
http://www.nytimes.com/2012/12/06/b...row-from-their-tobacco-counterparts.html?_r=0
Of course any ad will have a "catchy theme", they're trying to sell something. And those catchy themes, are actually slogans. And all companies want celebrity endorsers, that's why celebs get paid so much to endorse something. Demand is high.
Sorry for the rant, but this article ticked me off by the way it compared ecigs to big tobacco in advertising when in reality it's every company that advertises.
http://www.nytimes.com/2012/12/06/b...row-from-their-tobacco-counterparts.html?_r=0
Of course any ad will have a "catchy theme", they're trying to sell something. And those catchy themes, are actually slogans. And all companies want celebrity endorsers, that's why celebs get paid so much to endorse something. Demand is high.
Sorry for the rant, but this article ticked me off by the way it compared ecigs to big tobacco in advertising when in reality it's every company that advertises.