I'm assuming you're talking Phil Busardo? He doesn't own a shop... he's just a totally objective reviewer. Lots of us rely on his straight shooting opinion of things. And thing I like about him is he'll always tell you if he got the product for free, and make it clear that he only accepted on the condition that he give an objective review. And most of the stuff he gets gratis to review he turns over to a contest or another vaper, anyway. Good reviewers aren't in it to get free gear, but of course it would be inconceivable for them to afford every new product that people are clamoring for a review on. So if no vendor offers to send him one to review, he'll ask if anyone is willing to give theirs up for reviewing, to be returned after the fact. They do end up spending a huge amount of their own funds to get stuff to review, also, so its REALLY a huge public service. I dunno what Phil does in real life... I believe he works in radio, though. Guy has saved me and a ton of people a ton of money on vapegear that doesn't work as advertised, or just isn't suited to my vape style. Heck of a reviewer. Also love GrimmGreen, SteelJan, and Lord Davon. RockinRobbie is great, also. I really rely on good reviewers of vapegoods to stop me wasting money I can't afford on a product that won't work as advertised. NOT a big issue when you're dealing with a vendor like CCV, since Andrew tends to be a straight shooter and tell it like it is. He and a few other vendors are my faves because they don't carry stuff that doesn't work, for the most part. BUT lots of bigger shops carry every big huge buzz product in vapeland, and that's when I go hunting for reviews. 
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