Stopped by my local vape shop for the first time in months last weekend. Noticed the owner was vaping an IPV4 with a Herakles tank. The conversation that followed went like this.
Me: Hey, how do you like that IPV4?
Him: It's awesome. Best mod I've ever had. Battery lasts forever, great hitting, I just love these things.
Me: How much are they?
Him: Oh, we don't sell them. I bought this for myself.
Me:

OK then, how do you like the Herakles?
Him: LOVE it. Awesome flavor. Blows huge clouds. Coils last a long time. I've been using this same coil for 3 weeks and it's still hitting like it was brand new.
Me: How much for those?
Him: I paid $30 for it online. Not a bad deal.
Me: So you don't sell those either?
Him: No.
Me: So what you're telling me is you don't stock or sell anything that you would use yourself, and all of the good gear that you do like you don't actually stock?
Him:
Needless to say, I didn't buy anything.