Perspective by the numbers
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I think new customers have a major effect on the numbers day-to-day. The long time customers appear to have enough stash to last for some time
At some point they will slack off ordering and will need to be replaced by new customers. I would expect a lot of fluctuation particularly when looking at blowout sales, E-Blasts like the super bowl mail and other factors. These anomalies could last for days, making the graph a little bumpy in the short term.Product availability is another factor. Lots of variables.
Oh, totally agreed. That's why we look at the trendline and the curve-fit instead of at individual numbers. If we go weeks higher or lower, then we start to establish a trend since, at present, I think our numbers all start around Aug or Sept.
Exactly. I don't think that the e cigarette is trendy though. It is gaining popularity every day.
Well, at some point, especially a new product like this, you run out of resources. Either product or buyers. Can't grow exponentially forever! Doesn't take long cover the entire earth a thousand miles deep in batteries if you have exponential growth...
Are e cigarettes prevalant in South America? They are not quite mainstream here yet. I just see there is growth..sure it will even out but not for awhile.
now lets compare all this to V4L.com traffic hehe
rough estimate. graph at bottom of page
vapor4life.com - Web History recordings
rough estimate. graph at bottom of page
vapor4life.com - Web History recordings
That page hasn't been updated since 11/25. The figures are actually WAY WAY better today. That estimate was really just an estimate anyway.
yes. exactly. and this is also where the importance of marketing wisely comes in. when you're working with offline retail, you have to look at current-store-sales separately from new store sales because of this factor. online, of course, this factor changes. having a built in ability to track repeat buyers is one advantage.
tracking new customers being drawn in is important, esp in a trending industry like vaping, but for long term security, getting repeat customers to keep spending is necessary.
Agreed, and this is one of those really interesting opportunities to capture both one-time revenue AND the holy grail - recurring revenue. But at the end of the day - recurring revenue wins. The tobacco companies have taught us that lesson well. Lock up your customer. Just don't do it in a way that ticks them off radically - like those rip-off scammy subscription service-type e-cigs.
I think from a marketing perspective that it's really important to stay in the forefront of your current customer's mind. "New friends are silver, but old friends are gold"...
I think from a marketing perspective that it's really important to stay in the forefront of your current customer's mind. "New friends are silver, but old friends are gold"...
Oops - I'll fix it in a bit. Left label incorrect, last accounted order number is 22,530
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