Exactly, with more than 40 million smokers in the United States alone, the market/profit potential of e-cigs is gigantic. More important, these will be highly attractive within the community of former smokers. Just think of the size of that market. I bet it is at least double the population of current smokers.
As others have noted, many current smokers will probably stick with their regular cigarettes. For example, after I told my sister about e-cigs only a month ago, she bought one. My nephew and his wife have since asked her to supply e-cigs as Christmas gifts this year, and everybody my sister works with - vetinerarians! - have ordered them. Nevertheless, my brother-in-law says its a cool gizmo, but he is not interested in switching. For that matter, my sister is now using both analogs and vaping.
Either way, PM wins.
As others have noted, many current smokers will probably stick with their regular cigarettes. For example, after I told my sister about e-cigs only a month ago, she bought one. My nephew and his wife have since asked her to supply e-cigs as Christmas gifts this year, and everybody my sister works with - vetinerarians! - have ordered them. Nevertheless, my brother-in-law says its a cool gizmo, but he is not interested in switching. For that matter, my sister is now using both analogs and vaping.
Either way, PM wins.
