According to Pat Shehan, owner of the Tarheel Tobacco retail-shop chain, Reynolds is introducing in limited "lead markets" an electronic cigarette branded as Vuse and smokeless pouches and pellets branded as Viceroy.
Reynolds spokesman David Howard said the company "is not in a position to comment on specific brand names or retail locations at this time as things are still a work in progress."
Shehan said those products are available in his stores at 6311 Stadium Drive in Clemmons, 3193 Peters Creek Parkway in Winston-Salem and in Danville, Va.
A PowerPoint presentation describes Vuse as a "single, ready-to-go digital vapor cigarette with no charging or assembly required."
"Since they've asked me to not display the new products, most of the sales have come to Reynolds employees," Shehan said, noting that even though the products are not on display, they can be sold to customers who ask for them. "But the news of the products is out there."
This is a strange way for Reynolds to begin marketing e-cigarettes (by not saying anything about it publicly, while shipping and sending a power point presentation about the products to select retailers, and telling them to hide the products).
Vocalek wrote:
John Spangler sounds like a wise doctor:
Except that Spangler has (for the past decade) staunchly opposed smokeless tobacco products (including snuff, snus & dissolvables) for tobacco harm reduction, has greatly exaggerated their health risks, and has falsely accused tobacco companies of target marketing new smokefree alternatives to children.
But Spangler told me two years ago that he supports e-cigarettes (but he probably wouldn't if they were first marketed by tobacco companies) and that he doesn't understand why some public health advocates, agencies and organizations want to ban them, and why they demonize them.
Several weeks after he told me that, Spangler was quoted in a news article criticizing smokeless tobacco products, and claiming they are marketed to youth.
Spangler and Mike Siegel (and some others) have long oppposed smokeless tobacco products for harm reduction, while supporting e-cigarettes, apparently just because tobacco companies market smokeless tobacco and don't market e-cigarettes (until now).
Hopefully, the entry of tobacco companies in the e-cigarette industry (and perhaps even more importantly the NRT industry) will encourage Spangler, Siegel and everyone else to reconsider their longstanding opposition to smokeless tobacco products for harm reduction, as well as their longstanding advocacy for NRT as a smoking cessation aid.