I agree Imeo, to a point.
Some things however are very limited in their respective shapes because of their intended use.
There are only so many practical variations.
Hamburger shaped telephones were unique, and they didn't copy the original design, but do you want one?
Comfort and practicality usually win out in the end.
Would you try and limit free enterprise and improving existing products for the sake of the simple shape they originally came out with?
Would we boycott better tooth brushes?
Reading glasses? Binoculars? Ear muffs? Gloves?
Pants? Baby bottles? Drinking glasses? Bras? Tires?
Pens and pencils? Cans of food? Egg cartons? Diapers?
What shape would you suggest for an improved condom?
Variations are nice, but the simple shape of certain items are necessary for them to be marketable. Focusing on the shape only and asking people to boycott a product with little mention to the obvious changes seems unfair.
Look around wherever you're at right now... some things are shaped the way they are because that's the most practical shape to use.
New materials, better functionality and safety features can enhance the product and provide consumers with lower prices, higher quality and an all around safer experience.
I'm all for beating a path to the door of someone who comes out with a great product, but if they're not willing to make any changes and/or improvements then that's their choice.
It simply "doesn't" work, for me... and "customer service" doesn't mean much if you're selling square hula hoops.
Good luck my friend.