What we fail to recognise is that had Joe, as a smoker, discovered e-cigarettes when that article was written in Apr 2007 then he would have probably replaced the words 'second-hand smoke' with the word 'vapour', and transferred the context to safer alternatives for smokers. The anti-plot goes along the exact same route as he describes in his paper.
Has anyone thought of trying to bring Joe in as another high profile convert?
Has anyone thought of trying to bring Joe in as another high profile convert?