Sun, I can see how this approach could become much more visible to the public at large, and that is of course a huge advantage. The FDA wins things most easily when it can keep them out of the public eye.
How will the inevitable attacks based on nicotine be handled in this approach? Just maintain that it isn't a big deal? To me that is logical but it may be a hard sell in view of public perception. I think there's a lot of evidence that nicotine (in the amounts involved here) is not particularly dangerous. And there's even evidence that it is not in itself terribly addictive, that it becomes more addictive in cigarettes due to other chemicals which are not present in e-cigs. It might also be argued that the nicotine delivery should not be considered an issue at all since the same amounts of nicotine can readily be obtained by smoking. Do such arguments have a chance? Or do you think the nicotine problem can be handled some other way?
How will the inevitable attacks based on nicotine be handled in this approach? Just maintain that it isn't a big deal? To me that is logical but it may be a hard sell in view of public perception. I think there's a lot of evidence that nicotine (in the amounts involved here) is not particularly dangerous. And there's even evidence that it is not in itself terribly addictive, that it becomes more addictive in cigarettes due to other chemicals which are not present in e-cigs. It might also be argued that the nicotine delivery should not be considered an issue at all since the same amounts of nicotine can readily be obtained by smoking. Do such arguments have a chance? Or do you think the nicotine problem can be handled some other way?