Sun and TB,
Im not an expert in this matter, but trying to do some research on FDA procedures and classifications. FDA has made it clear that they consider e-cigarettes drug/device combo. As such, it is required to go through an approval process. The consensus here is that its long and costly proposition
I dont think it is. As device/drug combo it falls under 510(k) and must follow approval guidelines established in CODE OF FEDERAL REGULATIONS, TITLE 21. There multiple options for a path to an approval, but the one that caught my eye is:
Premarket Notification, 510(k) - 21 CFR Part 807 Subpart E
A 510(k) must demonstrate that the device is substantially equivalent to one legally in commercial distribution in the United States: (1) before May 28, 1976; or (2) to a device that has been determined by the FDA to be substantially equivalent.
Sec. 807.92 Content and format of a 510(k) summary.
(a) A 510(k) summary shall be in sufficient detail to provide an understanding of the basis for a determination of substantial equivalence. FDA will accept summaries as well as amendments thereto until such time as FDA issues a determination of substantial equivalence. All 510(k) summaries shall contain the following information:
(2) The name of the device, including the trade or proprietary name if applicable, the common or usual name, and the classification name, if known
(3) An identification of the legally marketed device to which the submitter claims equivalence. A legally marketed device to which a new device may be compared for a determination regarding substantial equivalence is a device that was legally marketed prior to May 28, 1976, or a device which has been reclassified from class III to class II or I (the predicate), or a device which has been found to be substantially equivalent through the 510(k) premarket notification process;
(4) A description of the device that is the subject of the premarket notification submission, such as might be found in the labeling or promotional material for the device, including an explanation of how the device functions, the scientific concepts that form the basis for the device, and the significant physical and performance characteristics of the device, such as device design, material used, and physical properties;
(5) A statement of the intended use of the device that is the subject of the premarket notification submission, including a general description of the diseases or conditions that the device will diagnose, treat, prevent, cure, or mitigate, including a description, where appropriate, of the patient population for which the device is intended. If the indication statements are different from those of the legally marketed device identified in paragraph (a)(3) of this section, the 510(k)
Like I said, Im not an expert but I do not see a reason why SE/NJOY cant file 510(k) claiming its equivalency to a cigarette and seek the approval based on better alternative. I would like to hear you thoughts...