Last month 40 state attorneys general wrote the FDA a letter urging it to ban most forms of advertising for e-cigarettes, claiming such messages glamorize smoking and appeal to minors. As evidence that e-cigarette manufacturers are trying to lure children into lifelong nicotine habits, the letter noted that e-cigarette cartridges come in “fruit and candy flavors” and that two companies use “cartoon monkeys” in their ads. By the same logic, Ensure and fiberglass insulation are aimed at children. The attorneys general also noted with alarm survey data indicating that “e-cigarette use among students doubled in the last year.”