They're probably using the cheapest materials they can use to make these things and then sell them for a huge markup. Typical big tobacco antics. I would never buy Blu, Vuse, or Mark 10 just because they're all owned by tobacco companies and they already got enough of my money. They don't deserve any more of it. Plus I like my mods better than those anyways. I guess they're good to get people off the cigs and get into vaping but that's about all they're good for. That's why I used the cigalikes.