So the Court really sees the use of the words quit or stop as not relevent here as the Court found that the objective intent was not to treat, rather it was to PROMOTE the use of nicotine.
So I think we are way past issues with this verbage.
It's about educating the public, too. Public perception can hurt or help us.
If this quit/switched verbage really doesn't matter in the courtroom based on what Sun said (and I agree with that), then, kristen: if you want to have an effect with public perception, don't mix legalese with public passion. Be consistent.
In other words, if public perception is what you want to effect, you have to be direct and passionate with them. The general public won't "get" this distinction between quitting and switching because it seems to be based on legal maneuvers (and people will see that) rather than what seems "the right thing to do" based on simple, succinct logic. The public wants to hear simple truths they can digest. Something this "hair-splitting" will be offputting to them.
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