It is great that you have information like that - I think about any suggestions when I am more awake!
Just a quick little SEO/SEM note for you - while I am thinking about it., Mike:
That page now ranks #1 on Google search for "what the pv is" ... but no one is going to search for that.
I would have have titled it - "What is a PV?" - or something similar that people might search for - it would be harder to rank #1 for it but it would drive a lot more traffic to your site,
What is good though(and why you rank for that term) is that you have your Topic as your Page title, H1 tag, link back anchor text and page name. I know you're a busy guy but you should fix a few of your page title/ H1 on your site, at least on the main page and a couple of others. Sorry, if I am being too forward with unsolicited advice - I would just like to see you succeed in a big way, and I am a big fan of doing little things that can have a big impact.(I'm lazy like that

)