1.33 ? Does that include the bottle, the process of bottling include the label and possibly some distro costs? Or maybe even a portion of an oak cask? Liquid alone does not cost that much.
The juice companies are making cash hand over fist more than anyone else
That, and the ability to perfectly customize my nic, PG/VG, and sweetness (and lack of diketones!), is EXACTLY why I'm getting very serious about trying to make all the juice I vape -- I use
this calculator, which lets you put in costs of the various materials, and the first time I entered the actual $ that I had paid for my nic, PG/VG, and flavors, I just sat there with my mouth open for 5 mins, completely gabberflasted -- I thought I was getting a great deal with High Desert Vapes' 50% off sale, making a 30ml cost the same as a 15ml -- about $7, plus shipping. Then I tried making my own -- which turned out better than theirs, BTW, since it's not OPAQUE BLACK, and it's as sweet as I like -- theirs wasn't -- and that 30ml of ejuice now costs $1.22.

Still working on the blueberry muffin, so I can bring $10/15ml down to a similar dollar or two/30ml.
Andria
BTW -- that cost above, $1.22, was when I had the flavoring from Wizlabs for $1.49/8ml -- now that I have a 30ml bottle of it for $3.99, the cost has gone even lower, to $1.10 for 30ml.