I'm not sure what they would regard as an acceptable loss. But look at my banner and double it and that is what HRH and i have not spent on cigarettes - it's not small change!
Allied to the fact that a lot of vapers of my age are approaching their career and earnings peaks and you have a demographic group with some not inconsiderable financial muscle.
Not to mention some of the retired old farts!
What does a cruise cost? a few $ 000 usually...and they lost that because they failed to see that
vaping on your private balcony was no worse than boiling a kettle! LMAO. If i screwed something like that up at my work and lost sales like that, my bosses would be fuming.
T