People who own online vape businesses aren't necessarily any smarter or more vape savvy than those who own B&Ms. There are good and bad in both. The advantage to online shopping is that you can search out just about anything you want, without leaving your chair. I've yet to see a single B&M that carries every piece of vape gear known to man. But with local B&Ms, at least you get to handle, inspect, and sometimes sample whatever you're considering buying. With online shopping, you may or may not pay sales tax, but will often pay shipping. With a B&M, you'll likely pay sales tax, but you won't pay shipping. If universal internet sales tax comes into being, which it may, one advantage of online shopping will disappear.