If I were a supplier wanting to make lots of money, i would corner an untapped market-the MILITARY.
There are more smokers in the military than probably any other "sector" in the country. I would advertise in the post newspapers e.g. Fort Hood Sentinel, and also in Army Times, Navy Times, Air Force Times, Stars & Stripes to outreach military members in the US and overseas and deployed.
Capitalize on the benefits.....no more sticking butts in your ACU pockets (common practice since you cant throw ciggie butts on the ground on military installations), being able to vape in more places, having better lung capacity for PT tests and regular daily PT from not smoking, ecigs without LED are useful in combat zones, vaping on long flights on cargo planes, saving money on laundering your battle dress uniforms etc cuz they dont "stink" with tobacco every day, being able to "vape" in all the motor pools where its strictly "nonsmoking", being able to vape in fire hazard areas-think mechanic shops, aircraft carriers, submarines, confined spaces, on board military aircraft, in nonsmoking govt vehicles and tactical vehicles....come on, the list goes on and on...
man, if i had the money to get into the business, i guarantee i would be very successful in marketing it, and i definitely would be enjoying a larger profit margin than other suppliers because i tapped this market.
you just need to understand military culture, rules and regs, lifestyle, in order to market successfully to this very large sector of our population!!!
not to mention, the active duty military members have a considerable disposable income, thanks to their housing/food/medical already covered for the most part.
oh and by the way, the VA would be another excellent area to tap....go visit any VA and see how many old vets are there smoking outside with their tracheostomies.....and how many are walking around with oxygen tanks with severe COPD and still smoke. i would strategically market to the VA folks, ole retirees/vets....
link to a list of military newspapers/magazines:
http://www.world-newspapers.com/mil... http://www.forthoodsentinel.com/advertising/
There are more smokers in the military than probably any other "sector" in the country. I would advertise in the post newspapers e.g. Fort Hood Sentinel, and also in Army Times, Navy Times, Air Force Times, Stars & Stripes to outreach military members in the US and overseas and deployed.
Capitalize on the benefits.....no more sticking butts in your ACU pockets (common practice since you cant throw ciggie butts on the ground on military installations), being able to vape in more places, having better lung capacity for PT tests and regular daily PT from not smoking, ecigs without LED are useful in combat zones, vaping on long flights on cargo planes, saving money on laundering your battle dress uniforms etc cuz they dont "stink" with tobacco every day, being able to "vape" in all the motor pools where its strictly "nonsmoking", being able to vape in fire hazard areas-think mechanic shops, aircraft carriers, submarines, confined spaces, on board military aircraft, in nonsmoking govt vehicles and tactical vehicles....come on, the list goes on and on...
man, if i had the money to get into the business, i guarantee i would be very successful in marketing it, and i definitely would be enjoying a larger profit margin than other suppliers because i tapped this market.
you just need to understand military culture, rules and regs, lifestyle, in order to market successfully to this very large sector of our population!!!
not to mention, the active duty military members have a considerable disposable income, thanks to their housing/food/medical already covered for the most part.
oh and by the way, the VA would be another excellent area to tap....go visit any VA and see how many old vets are there smoking outside with their tracheostomies.....and how many are walking around with oxygen tanks with severe COPD and still smoke. i would strategically market to the VA folks, ole retirees/vets....
link to a list of military newspapers/magazines:
http://www.world-newspapers.com/mil... http://www.forthoodsentinel.com/advertising/
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