Or, since "we" accept the notion that nicotine, even without combustion, is harmful and addicting (do we really?) and should not be available to "youth", "we" decide to bring the marketing and packaging messages into alignment with these stated beliefs, simply because it is the right thing to do.
No there have been numerous studies which show eliquid to be no more toxic then washing up liquid, and nicotine to be no more harmful then caffeine. A childproof cap, appropriate warnings and an age restriction is all that's needed. Sugar is in damn near everything - and in large quantities, despite being proven to be more addictive then class A drugs, wheres the Government and FDA concern there? Or the countless FDA approved sweeteners and additives PROVEN to be harmful?
I've seen bleach in supermarkets with colorful packaging in exotic fruity scents. There are numerous products readily available which have already killed millions while millions of others remain addicted, from tobacco and alcohol to painkillers and junk food. Junk food and fizzy drinks full of harmful crap are both heavily marketed towards kids and nobody bats an eye - they still refuse to label their laboratory made GM crap they pass as food! When you realize A LOT of foods, drinks, prescription drugs, GMO's, pesticides, etc. sold in the US are banned all over the world, don't that make you ask why?
If you conform for the sake of conforming, and don't fight for what you believe in - and what you know is right - you're a part of the problem, simple as that. If you can't see that statements like 'eliquid kills', 'ecigs are harmful' and 'protect the kids' are nothing but a campaign of lies to protect a billion $ global business, or 'level the playing field' as they put it, you need to open your eyes. They allow their approved products to cause death, suffering, addiction, depression, long term illness, disability, etc, and as long as they make $ its all ok.
The fact is, adults like sweet dessert flavors too, and vaping is safer then cigarettes - neither of which should be ok for kids to take up - but knowing which one causes massive counts of illness, death, addiction and suffering, i know i'd much prefer my kid have a cheeky vape then a cheeky smoke (they'd get a telling off either way). If you're dumb and gullible enough to allow anyone to make you think that's wrong, you are part of the problem.
This year so far in the USA...
156,000 dead from tobacco
137,000 dead from obesity
45,000 dead from alcohol
6,500 dead from prescription drugs
491 dead from police
36 struck by lightening
0 death from ecigs
So who and what are these scumbags protecting? You do the math