Gene expression change all the time in cells, often as a result of extra-cellular factors present in the ever changing micro-environment. These factors promote cellular responses, through specific cellular signaling pathways, the expression of genes are modulated, and the proteins they encode are coordinating these responses (protein secretion, proliferation, mobility, programmed cell death etc...). It is therefore expected that exposure to any extra-cellular factors variations (chemicals, temperature, pH...) would promote some gene expression changes, some going up other down, but rarely all in the same direction, the same time, levels, nor with the same changes duration. Today's technology allows to look at the expression of thousands of genes simultaneously. These assays are organized in gene family expression clusters, such as "immune genes", "inflammatory genes" (to use terminology short cuts) or maybe some days "vaping genes" (just kidding). Microarrays of gene expression patterns are still expensive, and challenging to analyze. Whoever tries to assess gene expression changes using this kind of approach has to anticipate, or have some level of reasonable suspicion that changes will be observed. It is very unlikely that this type of assays were used in the mentioned study. Smaller gene expression arrays were assessed, with less expensive semi-quantitative assays because only few hundreds of genes are reported.
The key questions are which genes, how much, for how long and from exposure to what compounds (cinnamon flavor, nicotine, PG, VG?)... I would expect that, depending on where we live, air pollution exposure should have more drastic effects on "Immune gene" expression than vaping.... and that is a relevant study.
Based on the author's publications, (s)he has studied over time similar topics after exposure to popular compounds (arsenic, smoking, aspirin, diesel, ozone, influenza, highway pollution...). Again, (s)he sounds like a serious investigator who has been building a carrier around this pattern. I'm looking forward to see a peer-reviewed publication on the abstract claim.
Now, I'm wondering if we may just be simply more afraid of the unknown than the things known to be harmful. Many smoked for decades or still smoke even with the compiling knowledge of smoking dangers to our health. More than 80% keep smoking after severe lungs diseases diagnosis like lungs cancer...
In contrast with smoking, we have a reasonable and intelligible control over vaping. Some of us choose DIY ejuices, sometime with DX TFA or V2 Capella flavors to avoid specific chemicals or just flavorless. Rayon over Cotton wicks, or Nicotine, VG or PG from chosen sources rather than others. Some choose Kanthal over Nickel, Titanium over Nickel coils in TC and more options may open up. Overall, most of these choices are based on specific and interesting rationals. Flavors have been of specific interest to date because they are often the "unknown" factor in our vape. So if we learn for instance that cinnamon has immuno-suppressive activities, we may choose or not to vape it depending on our condition. It seems that the further I am navigating away from smoking, the more I focus on the quality of my vape, so the more I learn from scientific studies, whether I like them or not, the better it is to propel further my vaping choices and overall technological progresses.