Too late now to put a 'spin' on the science, too many independent and thus uncontrollable researchers have gone public and confirmed on their own what your eggheads told you. That your
tobacco sticks don't look too good and sales for e-cigs are gaining momentum. Grass roots, mom-and-pop stores, nothing that couldn't be handled by a corporate monolith---Spread lies, half-truths, keep a lid on the more inconvenient findings. Lots a funding went into 'maintenance of media', time to call in a few debts...
There is one nice hook left : These odbballs aren't buying my stuff, but they aren't buying these NRT-products either, and every time, one of these 'starter kits' gets passed over the counter, Unca Sam will be short some tax dollars in the till... Time to make phone calls, time to gear up the disinformation machine. You know how to run it, 's been done for many yers before you got caught lying and got stiffed out of 206 billion... After all, neither you nor Unca Sam could say outright that we don't give a rat's behind about your health.
Been potty-training all these ANTZ outfits to holler 'health' 'health' 'health', while we just raised to taxes to compensate for those sheep who actually did jump the pen. Kept things nicely balanced. Unca Sams rake fairly stable at 17billion per year, most of it going out the other door to the pals from BP...Now these screwballs come along and upset the apple cart. Hm, maybe we should hedge our bets, let's see who of thse e-cig makers are up for grabs....