The specific liquids you use can indeed make a difference. No one can ever smell it on me, and with the Dekang ones I started with, little or no smell in the air around me. With the TV and VS liquids I gravitate towards nowadays, among other fine vendors, and the natural extracts they work into their mixes, the odor does indeed become much stronger. Not that anyone at work minds a little Double Chocolate/Dark Coffee wafting around once in awhile! Even air fresheners never smell this good. It dissipates quickly, too, of course. The only one I'm not allowed to vape in the house is TV Kretek, the wife says it's just too strong!