I watched GrimmGreen's vlog yesterday and he talked about this for a while. The blatant copyright infringement is just that, you can't call your
juice Cinnamon Toast Crunch and use the box art from that cereal and not expect General Mills to not come after you. The cartoon character's on e
juice bottles - why give the ANTZ more ammunition to use against us? We all know these companies are not trying to get kids to like e juice but from an outsider perspective, it kind of looks that way when you see some of these labels.
I understand this position, but I disagree that it is effectively true.
Like I said before nicotine is a powerful drug. For comparison: cars are dangerous machines and so are power tools. Every adult partly buys products with the motivation of a child, because we were all once children. In fact our childhood and adolescence determines most of our personality and values.
If you suddenly saw advertizements for dangerous products that merely emphasized this childish motivation, you would say that this isn't good either. E.g. adults doing competitive and riskly racing games, winning with the faster car. Or adults having fun using propane torches to set their trash on fire, with emphasis on the fun it is to burn things to ashes. "Do you want to be the ultimate master of flames? Buy this torch and burn everything you can!", just a matter of imagination how that can look like. I mean it would be fun advertisements imho, and every adult knows exactly what responsibilities they have and what they can and can't do. So to adults it is harmless, no one is motivated to burn their house down or what not. But the ad would also appeal too much to children and give them the wrong message. And children or adolescents don't really have this awareness. And so people will dislike them.
Advertisements are not a matter of intention, because they always will target whatever they can to sell the product. They are the primary means of survival for a company. So they reach up to a point where people and other legal entities complain that it infringes their rights, harms society, or whatever uncharted territories they go into. Simply those who went the furthest will be the most likely to survive.
Nicotine juice started off with plain labels and now we see the colorful and playful stuff breaking through. Companies always intent to give the consumer the most satisfactory experience, including to whom they market to and what intentions they present. From a point of conscious intentent the people who run companies always want to do everything just right. But from the point of view of the company as a commercial entity, this also conflicts with sales. Be that concerning quality, or social and moral values. It is important to remember that it is really a process of capitalistic natural selection, and much less a process of people's actions and intentions. Companies are not people, they are commercial entities in an abstract system that we created, where they need to grow and survive. People are merely employed to act in their favor.