It really wouldn't be equitable for many (smaller) vendors to sell their liquid much cheaper... The cost of being in business is also mediated by the profit margin... I don't think a of of vendors would bother having business if they had to sell much cheaper... People are going into this business... trying to be competitive and unique and offering us cool new things because there is a profit to be made... if you start nibbling away at that profit, then they lose incentive to go into business.
They are charging as much as they can get away with... as any business does.
They are charging as much as they can get away with... as any business does.