In my opinion, and my opinion only...
The issue is that people have been beaten down so much by the anti-smoking campaigns and made to feel so much shame and so much like a third-class citizen that they view vaping in the same manner. And, again IMHO, it's a totally different thing as has been proven by so many recent studies.
...
This could apply to Some People.
But the "A" word I referenced Applies to Vapers and their Behavior Patterns.