IMHO I really don't consider it that expensive in comparison to others (when speaking of high end devices). Especially if you already have the rest of the gear. A blem goes for $140. V-2's on the Provape site start at $155. I have looked at the price of some mechanical mods, they are more than the Provari. My GLV xl mini was $160 and it has no electronics. Then factor in the warranty, customer service and longevity, I don't think you can beat it.