Worst marketing idea ever - calling them "e cigs"

[dezyner]

I think that the most brilliant marketing of the 20th century was the guy that started marketing and selling bottled water. It costs more than gasoline when you buy small bottles of it.

The WORST marketing idea of the 21st century is whoever started using the term "e cigarettes" as a name. vaping has LESS in common with cigarettes than it has IN common. The majority of the static and problems that non smoking fascist people are upset about, the use of the word "cigarette". And then making the minis that look like cigarettes. just dumb. You have to spend a half an hour explaining to people all the differences, and there are some opposed to vaping just BECAUSE they LOOK like cigarettes, and the use of the term. they could care less about facts. And to add insult to injury, it is this use that now has the government stepping in to "protect" (tax) us" from them. Worst marketing move EVER.

"If it’s true that our species is alone in the universe, then I’d have to say that the universe aimed rather low and settled for very little." - George Carlin

"Only two things are infinite, the universe and human stupidity, and I'm not sure about the former." - Albert Einstein

 

[Baditude]

I have to agree with you there. Calling these devices e-cigarettes immediately throws them into the scorned and disreputable category with tobacco. The only things in common with a cigarette is the fact that both use nicotine and the method of nicotine delivery is "similar".

I find myself trying to avoid the term e-cig and using either PV or APV, or even device or battery holder. Unfortunately, when explaining what I use to an uninformed questioner, if I say PV or APV, they give me a blank stare. Then if I say, some people also call these electronic cigarettes, then they say, "Ahhhhhh, yes. I have heard of those."

 

[Skinny Pete]

agreed, we need a new name... but it's actually the name that got me interested in these to quit cigarettes so its also a catch 22...

 

[exodus454]

agreed, we need a new name... but it's actually the name that got me interested in these to quit cigarettes so its also a catch 22...

+1

10 char

 

[The Ocelot]

Now this is a bad marketing idea:

 

[Butters78]

Lmao discharge..

That's nasty.

 

[daddytwigs]

Try selling this. It's a nicotine suppository
Cheating Death - Snus & Placebo Effect - The Colbert Report - 2009-29-09 - Video Clip | Comedy Central

 

[Butters78]

Snus is good stuff. Been around since the 1800s. No documented cases of cancer from it. I quit smoking with it in 2010.

 

[dezyner]

I have to agree with you there. Calling these devices e-cigarettes immediately throws them into the scorned and disreputable category with tobacco. The only things in common with a cigarette is the fact that both use nicotine and the method of nicotine delivery is "similar".

I find myself trying to avoid the term e-cig and using either PV or APV, or even device or battery holder. Unfortunately, when explaining what I use to an uninformed questioner, if I say PV or APV, they give me a blank stare. Then if I say, some people also call these electronic cigarettes, then they say, "Ahhhhhh, yes. I have heard of those."

odds are, they have heard of them, but only because of the controversy surrounding them, ALL because of the name that someone "gave them". They aren't ever met with anything but a stereotype given to anything "cigarette". Bombard people with enough messages, they start to believe it, regardless of the validity. marketing 101, repeat your message, and repeat it often.

 

[mikejm]

Flavor inhaler.

 

[Buggs5347]

probably should have called them the anti-cig. think about it....the folks who are anti smoking probably would have approved of something called the anti-cig.

 

[Grimheart]

I dislike the term as well but I find myself having to use it to explain to people what i'm puffing on. The term ejuice is equally silly.

 

[SteveD15]

idk about you but alot of people know what it is where i live, and if they dont know what it is i dont mind educating them on what it is

 

[fishtaco]

If they wasn't called e cigarettes in the first place and the original design did not look like a cigarette nobody would have bought them and you wouldn't have the PVs that look nothing like e cigs you are using now!

Most of the original e cigs first turned up on cheap market stalls in places like Thailand sent from China then taken back to Europe by tourists/expats who knew they could make a quick buck out of them at home.

I would say a vast majority of people started vaping instead of smoking because they had heard of "E cigarettes" in one way or another so its great marketing in my opinion.

 

[redg8r]

I love the term anti-cig, gotta use that more myself.

Look, we all agree the nomenclature doesn't resonate well to most, but lets face it & take it for what it is, it's an electronic cigarette.

If a manufacturer was able to make a PV with astounding battery life, 3+ ml. capacity & awesome vapor in an analog form factor I WOULD have it surgically attached to my face

 

[redg8r]

Actually, Big Tobacco just needs to start making analogs stuffed in a big shiny brick with blinky lights & we're golden, right?

 

[SickSilver]

"E-cigs" is politically incorrect and discriminatory, we should contact the Anti-defamation League.

 

[dezyner]

I would say a vast majority of people started vaping instead of smoking because they had heard of "E cigarettes" in one way or another so its great marketing in my opinion.

the result of calling them e cigs has the uneducated general public convinced it's as bad as a "cigarette", has the federal government involved regulating them like cigarettes, opens up the door to taxing them like cigarettes, has the scientific community having to make comparisons and makes them synonymous with tobacco. Now the burden is on the users of these to disprove and discredit all of the above. yeah, great marketing. lol.

 

[klynnn]

I always use the term personal vaporizer around people and get very positive results. They associate the term with someone who is using a medical device and are all for it.

 

[gamadnechmad]

I used to have a "fake smoke" (510), now I have a vaporizer & "vape juice" & I used to smoke paper cigarettes. This nomenclature has worked well in my house & office.

Nobody, it seems, have even considered calling my eGos or LT an ecig; one of my primary reasons for switching to a completely different looking mechanism.....