buy this would be true for ANY "hot new market item".....even if it weren't ecigs.
Yes, the added scrutiny of FDA, etc. doesn't help, but most of these businesses would be coming to a halt anyway. Remember how Walmart was able to put all the little guys out of biz when the economies went "global"? This is just typical market forces of capitalism. Goliath usually wins, because you can't even put together a real distribution network unless you have serious cash infusions into your company to upgrade to that. And which becomes VERY essential when you have to start competing with the big boys.
This has
always been a problem for smaller companies trying to survive in *emerging markets* where multinational companies are rushing in to find new opportunities for growth......... who have
DAUNTING resources at their disposal.......in
any kind of free market economy.
There are ways to survive, but you have to be very nimble, and rely on differentiation and
adaptability.
I read stuff here and I shake my head that people actually believe web site copy --- and if you do, you probably think that companies like Burt's Bees are actually run like the folksy tales on their website about some hippie couple in New England befriending insects and paying lip service to the greater good, etc. Its NOTHING LIKE THAT!!!
Burt's Bees is owned by the Chlorox Company.
Tom's of Maine is owned by Colgate Palmolive.
I could go on but I won't.
Some of you are crying crocodile tears over a progression of events that is totally natural in a free market capitalistic economy.