Ya GOTTA SEE BUTTERFLY KISSES!!!!!!

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Poeia

Bird Brain
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Dec 6, 2009
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Definitely an aesthetic improvement!

I was in market research. There's a rule in writing surveys that you have to have blank space on a page. You might be able to include an extra question or two if you tighten up the leading or put the answers in 3 columns instead of two, but when people look at a page that is too busy they think it is going to be too much work and they toss the survey.

I think the same is true, to a degree, of websites. I still haven't joined AARP because their site (especially if you don't have ad blocker) borders on the insane. And their clientele is the generation least likely to be tech savvy.
 
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