Definitely an aesthetic improvement!
I was in market research. There's a rule in writing surveys that you have to have blank space on a page. You might be able to include an extra question or two if you tighten up the leading or put the answers in 3 columns instead of two, but when people look at a page that is too busy they think it is going to be too much work and they toss the survey.
I think the same is true, to a degree, of websites. I still haven't joined AARP because their site (especially if you don't have ad blocker) borders on the insane. And their clientele is the generation least likely to be tech savvy.